#Chicago divvy full
#Chicago divvy code
#Chicago divvy free

Consumers could use a bike for short trips by buying a single-ride pass or for an entire day through a full-day pass (internally, Divvy referred to these consumers as “casual riders”). One such benefit was the flexibility of its pricing plans. This approach led to great market awareness for the bike-share program and diverse marketing tactics that promoted its many benefits. To date, Divvy marketing relied on building general awareness and a well-defined set of value propositions that appealed to broad consumer segments. But Silk-Kremenak knew the program’s future success required a more focused marketing strategy. The program was a tremendous success by nearly every measure. and many of the largest systems in the world, including Bay Wheels (California Bay area), Bluebikes (Boston, Massachusetts), Citi Bike (New York and Jersey City), Divvy (Chicago), CoGo Bike Share (Columbus, Ohio), Capital Bikeshare (Washington, D.C.), Nice Ride (Minneapolis, Minnesota), and BIKETOWN (Portland, Oregon). Lyft manages all of the largest bike-share systems in the U.S. The deal made perfect sense for Divvy, allowing the company to focus on its core competency of sales and marketing, while handing over fleet management to a company with deep expertise. She was also instrumental in brokering a deal for the management of Divvy’s bikes with the ride-share company, Lyft, in April 2019. By 2019, Divvy had expanded to feature 5,800 bicycles and 608 stations, covering almost all of the city of Chicago and two nearby suburbs. Since that launch, Silk-Kremenak and her team were the engine behind the program’s growth. Lindsay Silk-Kremenak had a clear ambition.Īs Director of Marketing for the Divvy bike-share program, Silk-Kremenak and her small but effective marketing team had overseen a successful launch of the program in the Chicago area, with 750 bikes at 75 stations, in 2013. I have questions about Divvy or the Student Membership Discount, who can I contact?įor questions about the Student Membership signup process or discount, please email For general questions about the bikes, stations, or system, please email or get in touch with our 24-Hour Customer Service line at 855-55-DIVVY (85).How can Divvy drive more annual memberships?

#Chicago divvy full

Your annual membership cost will follow the D4E rate of $25 for year 2, $50 for year 3, and full price of $108 in year 3 and beyond. You’ll need to log in to your online account and renew normally. How can I renew my Divvy Annual Membership at the discounted Student Membership rate? When your account is up for renewal, you can renew at the discounted rate. No, the Divvy Student Annual Membership is only available for new or renewing Annual Members. I already have a Divvy Annual Membership, can I receive a refund for the discount difference?

#Chicago divvy code

You will use that code to sign up at You will need a verifiable method of payment to complete signup. You will receive a single use discount code on a first-come, first-served basis until codes run out. Students can opt-in to the Divvy for Everyone (D4E) program by logging into their student portal at my.ccc.edu. No, you can only apply one discount to your Divvy Membership.

You still have access to the entire fleet, at all stations across the city, 24/7, all year long.Ĭan I combine another discount with the Student Membership Discount?

The only difference is that Student Membership is $108 less than the regular price. How does the Divvy Student Membership differ from a normal Annual Membership?

#Chicago divvy free

Any full- or part-time student currently enrolled at any of the City Colleges of Chicago may receive the free annual Divvy Student Membership Discount.